“Our new office makes us more attractive.”

Birgitta Bodin, Dell

Dell Technologies, the innovative American maker of computers, smartphones, IT technology and more, has recently moved into Gate:01. Dell is a company that has long understood the importance of investing in employer branding. To attract new recruits, the physical office is an important HR tool. According to Birgitta Bodin, Nordic property manager at Dell, the design and location are a must. “We’ve invested a lot of resources in creating a really inspiring workplace.

Our previous office didn’t have the same level of service we get here,” she says. “Dell has a lot young people who come directly from the university and appreciate, for example, that the building has is its own gym, bike changing room, kayaks to borrow and a flexible shuttle bus to and from Solna Station. With our new office, we will be even more attractive as an employer, it feels great,” Birgitta Bodin concludes.